Why You Need More Than A Videographer

Sarah Fisher
3 min readJul 22, 2019

During your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team?

The scenario described above is a typical one that most small to medium size businesses face.

The difference between a videographer and a video production company is often the least understood concept among businesses requiring help with their video project. Unfortunately, in the last few years, many companies assume that a videographer can execute their video and help them reach ambitious marketing goals. This is a myth that needs to be unpacked.

A videographer typically does do editing and knows a bit about lighting. But, just like building a house from scratch, making a video requires a lot of specialists. These video specialists are highly trained to handle the challenging task of creating something that matches what your marketing team envisions.

The key distinguishing factors between a videographer and video production company are price and quality. A video production company has a team of producers, directors, wardrobe specialists, makeup artists, audio engineers, post production supervisors and many more…

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Sarah Fisher

CEO of Blue Lotus Films — a video marketing + video production co that helps businesses create a memorable brand. Join my Udemy course: https://bit.ly/3IATN74