Why You Need More Than A Videographer
During your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team?
The scenario described above is a typical one that most small to medium size businesses face.
The difference between a videographer and a video production company is often the least understood concept among businesses requiring help with their video project. Unfortunately, in the last few years, many companies assume that a videographer can execute their video and help them reach ambitious marketing goals. This is a myth that needs to be unpacked.
A videographer typically does do editing and knows a bit about lighting. But, just like building a house from scratch, making a video requires a lot of specialists. These video specialists are highly trained to handle the challenging task of creating something that matches what your marketing team envisions.
The key distinguishing factors between a videographer and video production company are price and quality. A video production company has a team of producers, directors, wardrobe specialists, makeup artists, audio engineers, post production supervisors and many more…