Why Video Marketing Is So Powerful

Sarah Fisher
3 min readApr 29, 2020

Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of aggressive sales emails.

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Sarah Fisher

CEO of Blue Lotus Films — a video marketing + video production co that helps businesses create a memorable brand. Join my Udemy course: https://bit.ly/3IATN74