Why Video Marketing Is So Powerful

Sarah Fisher
3 min readApr 29, 2020

Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of aggressive sales emails.

Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight to your sales and marketing process.

Here are the top five reasons video marketing can help your business:

#1 — Video builds trust

Video is powerful medium because it allows you to connect with your target audience on an emotional level. Creating an emotional bond is what makes a person want to do business with you. By building likability and trust the chances of winning a new customer are much greater.

64% of consumers will make a purchase after watching branded videos on social platforms,⁵ showing trust built through video, leads to sales.

#2 — Improves SEO

Search engines love video. A website is 53 times more likely to reach the front page of Google if it includes video. Why? Video is the #1 piece of content that engages site visitors — so they are more likely to stay on your site.

YouTube is the world’s 2nd largest search engine (owned by Google) so relevant videos are favored by Google in their search results.

#3 — Creates a return for your marketing investment

Making an effective video campaign may seem like a big investment, but the cost is nowhere near what it used to be twenty years ago. A well produced video combined with a strategic marketing plan will always provide a return on your marketing investment.

According to Hubspot, including a video on your landing page can increase your

Sarah Fisher

CEO of Blue Lotus Films — a video marketing + video production co that helps businesses create a memorable brand. Join my Udemy course: https://bit.ly/3IATN74