Why Video Marketing Is So Powerful

Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of aggressive sales emails.

Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight to your sales and marketing process.

Here are the top five reasons video marketing can help your business:

#1 — Video builds trust

Video is powerful medium because it allows you to connect with your target audience on an emotional level. Creating an emotional bond is what makes a person want to do business with you. By building likability and trust the chances of winning a new customer are much greater.

64% of consumers will make a purchase after watching branded videos on social platforms,⁵ showing trust built…