The Irresistible Power of Storytelling

One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding — his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs knew we buy products when we are moved emotionally then we back up our decisions with logic.

Stories influence beliefs

Storytelling is a powerful way to create an emotional connection with your audience. Stories get to the heart of your audiences’ pain points or desires and present an actionable solution in an entertaining way. In his book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World, Seth Godin says the most powerful thing a brand can do is to tell a powerful story.

Story is what inspires audiences to consider, feel, and remember what we have shared. According to Muse Storytelling, “When people are transported into your story, they are far more likely to adopt beliefs that are…