The Irresistible Power of Storytelling
3 min readJul 29, 2019
One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding — his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs knew we buy products when we are moved emotionally then we back up our decisions with logic.