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How to Make Your Instagram Stories Stand Out
Instagram Stories are a great way to personally connect with your audience. Every day over 500 million people use stories. Stories are an authentic way to connect with your audience because your story is a real time documentation of your day.
Instead of seeing manicured posts like you see in the regular Instagram feed, Stories offer a behind-the-scenes look at a brand. Now is the time to craft your stories for a larger audience. Instagram just announced they are changing the app — giving more exposure to Stories in the Explore tab.
Stories will soon be eligible to show up in the Explore tab. Stories that will be shown in Explore, according to Techcrunch, will be based on what a user already likes and follows in the feed. Not surprisingly, videos will be ranked higher than photos. Highly visual posts (photos and videos) that are text-heavy will be favored by the algorithm.
Because the posts are ephemeral (they are gone within 24 hours) I think some Instagram users think it’s not important to use this tool for branding. Many people post content on their Instagram Story that isn’t beneficial, interesting, or helpful to their viewers.
Currently Instagram doesn’t provide a comprehensive way to measure data to understand whether your stories are performing well. This does not, however, mean…
