Many businesses these days understand that video is the best way to reach their target market. Videos continue to perform best compared to other types of marketing across all social media channels.
- Video is the best performing content type on Facebook (Social Media Today)
- 54% of consumers want to see more video content from a brand or business they support (Hubspot)
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto)
While some business owners dream of creating a viral hit, the most effective way to create a return-on-investment for your marketing efforts is by creating consistent video content. You don’t have to create a video podcast to really get noticed. An engaging video series will humanize your business and help gain the trust of your target audience. Watch this video where I discuss the 5 content ideas you can use to create an engaging video series.
1). Interviews
