Many businesses these days understand that video is the best way to reach their target market. Videos continue to perform best compared to other types of marketing across all social media channels.
- Video is the best performing content type on Facebook (Social Media Today)
- 54% of consumers want to see more video content from a brand or business they support (Hubspot)
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto)
While some business owners dream of creating a viral hit, the most effective way to create a return-on-investment for your marketing efforts is by creating consistent video content. You don’t have to create a video podcast to really get noticed. An engaging video series will humanize your business and help gain the trust of your target audience. Watch this video where I discuss the 5 content ideas you can use to create an engaging video series.
1). Interviews
You can interview employees at your company to give your audience insight into what makes them tick. There’s a reason you hired these people — so by giving them a voice your audience will gain insight into the culture of your company. Employees can answer questions about the work that they do to provide a behind-the-scenes look at how your product is made or the efforts that go into providing a service. Keep it entertaining by asking them to be authentic, share some of their favorite things to do outside work, and even ask them to share a funny story that happened while working at your company.
2). Talk Show
Hosting a talk show can be informal or formal depending on the type of company you run. You can keep it formal by filming guests in a sit-down interview or you can be less formal by filming them at a fun location where they can let loose to discuss what matters to them. A talk show is a great way to build likability and trust with your audience. People are craving a close-up look at real…
