Break Through the Noise With Live Streaming

Video live streaming is an effective and impactful tool for marketing in a wide variety of contexts, including product and services promotions, live announcements, Q&A sessions, and allowing virtual attendance at a conference or event.

Since 2017, live streaming has grown in popularity, thanks to social media giants like Facebook, YouTube, and Instagram making it easy for anyone to broadcast live video to the world. Live streaming is exciting to viewers because they are a part of something that a brand is offering in real-time.

Live streaming inherently has a sense of urgency. Haven’t you been in the middle of something important — yet you see the notification that “[Brand A] has gone live” and can’t help checking it out? Why? FOMO (fear-of-missing-out) triggers us to click on that notification.

Before planning a livestream it’s important to think about who you want to reach and what message you want to convey. Here are some questions to help you get started:

• How does your brand story help people relate to the announcement, product, or news you want to share?
• What is the most important information you want everyone to take away?
• What action can you ask the audience to take to engage with your brand?