Avoid These YouTube Branding Mistakes

There are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers.

First you need to hone in on the target audience for your YouTube channel: Have you decided what niche you are speaking to? Who are you making videos for? Does the look channel attract your niche?

The reason I ask these questions is because it’s important before you dive into your YouTube journey that you really think about the audience you are serving. YouTube is a huge video ecosystem with 1 billion hours of videos viewed every day. So, how are you going to attract even a small fraction of those viewers?

So, let’s talk about those mistakes you want to avoid.

#1 — Not having a channel banner

When people land on your YouTube channel one of the first design elements they will see is your channel banner. Be sure your channel banner clearly states what your channel is all about. Include your logo…