Build Customer Loyalty With Video Marketing

By implementing a consistent video strategy you’ll gain loyal fans

Sarah Fisher
4 min readMay 5, 2022


Video camera setup for a shoot

Relationship marketing is a well known type of marketing that builds loyalty with your potential clients. I like to think of relationship marketing as building long term friendships. Most business owners have the experience of developing a friendship with someone who shares your interests and gets to know what services you provide. Often those friends will turn into clients because you’ve built a relationship on solid like-ability and trust.

Normally friends enjoy hearing from you often — if they feel ignored or you are not showing up for them the friendship starts to dwindle.

Here are four benefits to releasing consistent, compelling video content that deeply resonates with your target audience:

1). Brand Awareness

As you likely already know, in order for people to do business with you — they need to know, like, and trust you. Every social media network these days favors video in their algorithm because audiences crave video content more than anything else. So, by using video marketing, you give audiences the chance to decide whether they like your unique personality and whether they align with your business services. Over time, your audience will crave the video content you share because they trust your knowledge or simply enjoying hearing from you.

In everyday life, it’s hard to believe you are cared about if your friend never shows up. When you show up on video you increase the opportunity for your audience to see you shine. Showing up with a photo post on social media or a graphic post will not generate a huge reach like video content does, so your audience may not believe you truly care about the problems they want to solve.

2). SEO

Video is great for SEO (search engine optimization) and it’s free. By making videos that harness the power of SEO on YouTube — you can show up on the 1st page of…



Sarah Fisher

CEO of Blue Lotus Films — a video marketing + video production co that helps businesses create a memorable brand. Join my Udemy course: