There are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers.

First you need to hone in on the target audience for…

Most business owners these days understand the power of video marketing, but they still get tripped up when thinking about creating their own video content.

Video increases the chance 5300% of appearing on the front page of Google.

It may be because you know video is effective that fear naturally…

Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world —…

A lot of business owners want to grow their YouTube channel, but they aren’t aware of what it takes to successfully build their subscriber base. Putting a bunch of videos on YouTube that showcase their work is one of the biggest mistakes many business owners make. …

How are you going to get your video in front of the right audience? Many people make a video and then expect their target audience to magically find it.

Distribution is one of the last things content creators tend to think about because it can often feel like lifting a…

One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding — his iconic branding strategy at Apple focused on emotion. …

During your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team?

The…

Video marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. …

Photo by Patrick Tomasso on Unsplash

Instagram Stories are a great way to personally connect with your audience. Every day over 500 million people use stories. Stories are an authentic way to connect with your audience because your story is a real time documentation of your day.

Instead of seeing manicured posts like you see in…

Video live streaming is an effective and impactful tool for marketing in a wide variety of contexts, including product and services promotions, live announcements, Q&A sessions, and allowing virtual attendance at a conference or event.

Since 2017, live streaming has grown in popularity, thanks to social media giants like Facebook…

Sarah Fisher

Documentary filmmaker + CEO of Blue Lotus Films — a San Francisco Bay Area video production co. that promotes wellness businesses. http://www.bluelotusfilms.net

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