There are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers.

First you need to hone in on the target audience for your YouTube channel: Have you decided what niche you are speaking to? Who are you making videos for? Does the look channel attract your niche?

The reason I ask these questions is because it’s important before you dive into your YouTube journey that you really think about the audience you…

Most business owners these days understand the power of video marketing, but they still get tripped up when thinking about creating their own video content.

Video increases the chance 5300% of appearing on the front page of Google.

It may be because you know video is effective that fear naturally arises over the thought of being highly visible.

When you think about talking in front of a camera do you feel nauseous? Have you tried making videos but dislike what you’ve recorded?

(watch the video to learn more about the tips in this article)

I’ve been working in video production…

Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of aggressive sales emails.

Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight to your sales and marketing process.

Watch the YouTube video on this topic.

Here are the top…

A lot of business owners want to grow their YouTube channel, but they aren’t aware of what it takes to successfully build their subscriber base. Putting a bunch of videos on YouTube that showcase their work is one of the biggest mistakes many business owners make. In this article, I am going to share how to build your YouTube channel from scratch.

Recently the Blue Lotus Films’ channel reached 100 subscribers so I figured it would be a good idea to share my own journey. …

How are you going to get your video in front of the right audience? Many people make a video and then expect their target audience to magically find it.

Distribution is one of the last things content creators tend to think about because it can often feel like lifting a heavy boulder just to make a video! But, it doesn’t have to feel hard.

Instead of hoping and wishing your audience will see your video content — you just need to implement a few simple strategic tips. …

One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding — his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs knew we buy products when we are moved emotionally then we back up our decisions with logic.

Watch the YouTube video on this subject

Stories influence beliefs

Storytelling is a powerful way to create an emotional connection with your audience. Stories get to the heart of your audiences’ pain…

During your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team?

The scenario described above is a typical one that most small to medium size businesses face.

The difference between a videographer and a video production company is often the least understood concept among businesses requiring help with their video project. Unfortunately, in the last few years, many companies assume that a…

Video marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. Whether you want more customers to be aware of your business, signup for an event, or take a specific action on your website (signup for an ebook, ) video is essential for your marketing strategy because internet users prefer videos.

According to Hubspot, 78 percent of people watch online videos every week, and 55 percent do so on a daily basis. By 2022, online video will make up 82 percent of internet traffic.

Many businesses feel overwhelmed when thinking about getting started with creating video content. That’s understandable because…

Photo by Patrick Tomasso on Unsplash

Instagram Stories are a great way to personally connect with your audience. Every day over 500 million people use stories. Stories are an authentic way to connect with your audience because your story is a real time documentation of your day.

Instead of seeing manicured posts like you see in the regular Instagram feed, Stories offer a behind-the-scenes look at a brand. Now is the time to craft your stories for a larger audience. Instagram just announced they are changing the app — giving more exposure to Stories in the Explore tab.

Stories will soon be eligible to show up…

Video live streaming is an effective and impactful tool for marketing in a wide variety of contexts, including product and services promotions, live announcements, Q&A sessions, and allowing virtual attendance at a conference or event.

Since 2017, live streaming has grown in popularity, thanks to social media giants like Facebook, YouTube, and Instagram making it easy for anyone to broadcast live video to the world. Live streaming is exciting to viewers because they are a part of something that a brand is offering in real-time.

Live streaming inherently has a sense of urgency. Haven’t you been in the middle of…

Sarah Fisher

Documentary filmmaker + CEO of Blue Lotus Films — a San Francisco Bay Area video production co. that promotes wellness businesses.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store