Video marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).

The New York Times recently wrote that we are living in a “post-text” world —…

During your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team?


Video live streaming is an effective and impactful tool for marketing in a wide variety of contexts, including product and services promotions, live announcements, Q&A sessions, and allowing virtual attendance at a conference or event.

Since 2017, live streaming has grown in popularity, thanks to social media giants like Facebook…

Sarah Fisher

Documentary filmmaker + CEO of Blue Lotus Films — a San Francisco Bay Area video production co. that promotes wellness businesses.

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