PinnedMember-onlyBuild Customer Loyalty With Video MarketingBy implementing a consistent video strategy you’ll gain loyal fans — Relationship marketing is a well known type of marketing that builds loyalty with your potential clients. I like to think of relationship marketing as building long term friendships. Most business owners have the experience of developing a friendship with someone who shares your interests and gets to know what services…Video Marketing Strategy4 min readVideo Marketing Strategy4 min read
Dec 9, 2022Member-onlyEasily Write Video Scripts with AIUse These 3 Tips For Authentic Scriptwriting with AI We’ve all been there — staring at a blank screen wondering if we’ll find the right words to communicate with our audience on video. Especially if you are new to scriptwriting — you might not know where to start. It’s important…Video Marketing3 min readVideo Marketing3 min read
Dec 19, 2020Member-onlyAvoid These YouTube Branding MistakesThere are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers. First you need to hone in on the target audience for…Youtube Tips3 min readYoutube Tips3 min read
Jun 24, 2020Member-onlyBuild Your Camera ConfidenceMost business owners these days understand the power of video marketing, but they still get tripped up when thinking about creating their own video content. Video increases the chance 5300% of appearing on the front page of Google. It may be because you know video is effective that fear naturally…Small Business Marketing3 min readSmall Business Marketing3 min read
Apr 29, 2020Member-onlyWhy Video Marketing Is So PowerfulVideo marketing is crucial for your marketing strategy. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco). The New York Times recently wrote that we are living in a “post-text” world —…Video Marketing3 min readVideo Marketing3 min read
Mar 6, 2020Member-onlyFour Tips to Grow Your YouTube Channel in 2020A lot of business owners want to grow their YouTube channel, but they aren’t aware of what it takes to successfully build their subscriber base. Putting a bunch of videos on YouTube that showcase their work is one of the biggest mistakes many business owners make. …Youtube Creators4 min readYoutube Creators4 min read
Jan 9, 2020Member-onlyHow to Get More Video Views on Social MediaHow are you going to get your video in front of the right audience? Many people make a video and then expect their target audience to magically find it. Distribution is one of the last things content creators tend to think about because it can often feel like lifting a…Social Media Marketing2 min readSocial Media Marketing2 min read
Jul 29, 2019Member-onlyThe Irresistible Power of StorytellingOne of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding — his iconic branding strategy at Apple focused on emotion. …Storytelling3 min readStorytelling3 min read
Jul 22, 2019Member-onlyWhy You Need More Than A VideographerDuring your recent marketing meeting, your team decides to get a video made to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team? The…Video Production3 min readVideo Production3 min read
Jul 3, 2019Member-only5 Essential Video Tips for MarketersVideo marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. …Video Marketing4 min readVideo Marketing4 min read