5 Essential Video Tips for Marketers

Video marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. Whether you want more customers to be aware of your business, signup for an event, or take a specific action on your website (signup for an ebook, ) video is essential for your marketing strategy because internet users prefer videos.

According to Hubspot, 78 percent of people watch online videos every week, and 55 percent do so on a daily basis. By 2022, online video will make up 82 percent of internet traffic.

Many businesses feel overwhelmed when thinking about getting started with creating video content. That’s understandable because there are so many different types of videos: brand intro videos, how-to tutorials, case study videos, testimonial videos, animated explainers, behind-the-scenes vlogs, and product videos.

Before you begin producing your video, you need to establish your reasons for doing so. You also need to know who your target audience is and on which platforms you plan to use to distribute your content.